Passat CC vs Audi A4 vs BMW 3 Series

Hi there. Looking for some insight into why you might choose to buy a passatt cc over the audi or bmw. is it to do with being a smarter choice or being less ostentasious etc. all help appreciated :-)

Funny you asked this question, because I told my wife the other day that our next car would be a BMW. We currently have the New Beetle and have had an Audi in the past. Ok cars but cheesy on some things. BMW's are very solid cars with pride. Get your best deal on a BMW and never look back!
Franco