New car magazine

there is a new car magazine www.motorplay.co.uk (http://www.motorplay.co.uk)
it's a mix of text, photography, videos and sounds in one format.
1st car ezine i've seen

do you think they can compete with traditional magazines(autoweek, topgear..)?

I really like this magazne. It has a new and greath concept, I think is going to work. Also I have enjoyd the article about Ariel Atom car, it's the fastes car in the world. Autocar said that it can reach 0-160-0 km/h in 11.35 seconds.