I need your help!!
sandrine67411
04-28-2006, 09:02 AM
Hello everybody,
I need your help!
I am a French student and I am currently working on an automotive project. In fact, I am working on a new concept around the gearshift. But I want for my project realistic point of view that is why I wrote a market survey. I know that my survey is a bit long but you will only take few minutes to fill it.
You can send it to me to my email address sandrine_67411@yahoo.fr (sandrine_67411@yahoo.fr) or post it on the forum.
Thank you in advance for your help!!
Sandrine
Market survey
Questions
1- Have you got a car?
□ Yes □ No
2- What sort of vehicle do you have?
□ Mini (Smart, Ford Ka, Peugeot 107)
□ Small (Mini, Mercedes Benz class A, Peugeot 206)
□ Compact (Renault Mιgane, VW Golf, Opel Astra)
□ Medium (BMW sιrie 3, sιrie 5, Mercedes Benz Class C, Class E, Peugeot 406, Audi A4, A6)
□ Luxury (Audi A8, BMW sιrie 7, Class S)
□ specify:
3- What sort of transmission technologies do you have?
□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission
Transmission technologies
4- Would you like to change your gearbox?
□ Yes □ No
5- If not, why?
□ Useless
□ No knowledge around the new types of transmissions
□ Too expensive
□ Satisfied with my current gearbox
6- If yes, for which type of transmissions?
□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission
7- Would you like to try the following gearboxes?
Automatic transmissions □ Yes □ No
Automated manual transmission □ Yes □ No
Dual clutch transmission □ Yes □ No
Steering wheel control
8- Have you ever heard about steering wheel control (Such as Selespeed, Paddle)?
□ Yes □ No (If not, go to question N°14)
9- Have you ever driven with Selespeed (steering wheel control)?
□ Yes □ No
10- If yes, are you satisfied?
□ Totally satisfied □ Satisfied □ Unsatisfied □ Totally unsatisfied
11- Where did you find this technology (specifiy the brand)?
□ Ferrari
□ Alfa Romeo
□ Fiat
□ Mercedes
□ Renault
□ BMW
□ Aston Martin
□ Maserati
□ VW
□ Audi
□ Opel
□ PSA
□ Ford
□ Seat
12- Would you please classify your motivations for this type of technology from 1 to 5 (1 is your first motivation and 5 your last motivation)
a. Innovative :
b. Easy to use :
c. Playful :
d. No use of gearshift :
e. Sport driving feelings :
13- Would you please classify your obstacles for this type of technology from 1 to 5 (1 is your main obstacle and 5 the less important one)
a. Too futurist
b. Difficult to use
c. Not handy
d. Bad location
e. Less feelings
Concept car
14- Have you ever heard about « concept car » ?
□ Yes □ No (If not, go to question N°20)
15- If yes, where have you seen them?
□ Car show
□ Show room
□ TV
□ Internet
□ Others : specify ..
16- If yes, do you pay attention to concept car interiors?
□ Yes □ No
17- When you see innovations on a concept car, will they have any incidence on your future purchase?
□ Yes □ No
18- If yes, why are you interested in « concept cars »?
□ Because they show the new trends
□ Because it makes you dreaming
□ Because it shows that the automotive industry develops innovations
19- If not, why are you not interested in?
□ Not realistic
□ Never launched
□ Only showed to restricted customers
Launch of a new gearshift
We would like to create a new concept around the automotive gearshift. Our new gearshift will have a specific design and will combined different functions.
20- Do you like this idea?
□ A lot □ A little bit □ why not □ not at all
21- Would you please classify from 1 to 9 the following locations of gearshift? (1 is your favourite location and 9 the less suitable location)
a. Current location :
b. At the back of the steering wheel :
c. Over the steering wheel :
d. In the middle (near your radio):
e. Over the armrest :
f. Over the seat :
g. Via a remote control :
h. Attached to the body :
i. On the pedals :
CONCEPT N°1
Concept revocable gearshift
Like current gearshift but it has got the possibility to be closed on the horizontal axis
22- Would you please classify your motivations for this type of technology from 1 to 6 (1 is your first motivation and 6 your last motivation)
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space:
e. Sport driving feelings :
f. Ergonomics :
23- Would you please classify your obstacles for this type of technology from 1 to 6 (1 is your main obstacle and 6 the less important one)
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
CONCEPT N°2
Concept aircraft gearshift
Like the handbrake of the Renault Megane
24- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful:
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
25- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
CONCEPT N°3
Concept Mouse gearshift
Like a computer mouse, located near the radio
-
+
P
26- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
27- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security
CONCEPT N°4
Concept switch gearshift
Like the key of computer keyboard, located on the armrest
28- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
29- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
Gearshift functions
30- We would like to combine different functions over our new gearshift. Would you classify from 1 to 6 the functions you want to associate? (1 is your favourite function)
Function Start / Stop:
Function Keyless:
Function hand brake:
Function e-drive:
Function indicators :
Function warning:
Others: specify .
Gearshift Design
31- If we ask you to choose the colour of your gearshift, which one would you like? Would you please classify from 1 to 8 yours choices, 1 is your first choice.
Black:
White:
Grey:
Brown:
Red:
Yellow :
Blue :
Translucent :
32- Would you like to personalize your gearshift?
□ Yes □ No
33- If yes, what sort of personalization would you like?
□ Kit of different colours for the above part of the gearshift
□ Kit of different colours for the below part of the gearshift
□ Individual customisation
□ Possibility to change the design of the gearshift
(ex : Smart with a skateboard gearshift)
34- Between the 4 concepts which one would you choose?
□ Revocable gearshift
□ Aircraft gearshift
□ Mouse gearshift
□ Switch gearshift
□ None
Other concepts
35- Imagine a new gearshift (design, location )
Profile :
Sex :
□ Female □ Male
Job :
□ Liberal □ Commercial
□ State employee □ Executive manager □ Employee
□ Workers □ Students □ Unemployed
□ Retired □ Others, specify :
Family Situation :
□ Single □ Married, without children
□ Married, with children □ Divorced
Age :
□ < 25 years old □ Between 26 and 35 □ Between 36 and 45
□ Between 46 and 55 □ Over 56 years old
Thank you for your help! (I hope that my english was not too bad!)
I need your help!
I am a French student and I am currently working on an automotive project. In fact, I am working on a new concept around the gearshift. But I want for my project realistic point of view that is why I wrote a market survey. I know that my survey is a bit long but you will only take few minutes to fill it.
You can send it to me to my email address sandrine_67411@yahoo.fr (sandrine_67411@yahoo.fr) or post it on the forum.
Thank you in advance for your help!!
Sandrine
Market survey
Questions
1- Have you got a car?
□ Yes □ No
2- What sort of vehicle do you have?
□ Mini (Smart, Ford Ka, Peugeot 107)
□ Small (Mini, Mercedes Benz class A, Peugeot 206)
□ Compact (Renault Mιgane, VW Golf, Opel Astra)
□ Medium (BMW sιrie 3, sιrie 5, Mercedes Benz Class C, Class E, Peugeot 406, Audi A4, A6)
□ Luxury (Audi A8, BMW sιrie 7, Class S)
□ specify:
3- What sort of transmission technologies do you have?
□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission
Transmission technologies
4- Would you like to change your gearbox?
□ Yes □ No
5- If not, why?
□ Useless
□ No knowledge around the new types of transmissions
□ Too expensive
□ Satisfied with my current gearbox
6- If yes, for which type of transmissions?
□ Manual transmission
□ Automatic transmission
□ Automated manual transmission
□ Dual clutch transmission
7- Would you like to try the following gearboxes?
Automatic transmissions □ Yes □ No
Automated manual transmission □ Yes □ No
Dual clutch transmission □ Yes □ No
Steering wheel control
8- Have you ever heard about steering wheel control (Such as Selespeed, Paddle)?
□ Yes □ No (If not, go to question N°14)
9- Have you ever driven with Selespeed (steering wheel control)?
□ Yes □ No
10- If yes, are you satisfied?
□ Totally satisfied □ Satisfied □ Unsatisfied □ Totally unsatisfied
11- Where did you find this technology (specifiy the brand)?
□ Ferrari
□ Alfa Romeo
□ Fiat
□ Mercedes
□ Renault
□ BMW
□ Aston Martin
□ Maserati
□ VW
□ Audi
□ Opel
□ PSA
□ Ford
□ Seat
12- Would you please classify your motivations for this type of technology from 1 to 5 (1 is your first motivation and 5 your last motivation)
a. Innovative :
b. Easy to use :
c. Playful :
d. No use of gearshift :
e. Sport driving feelings :
13- Would you please classify your obstacles for this type of technology from 1 to 5 (1 is your main obstacle and 5 the less important one)
a. Too futurist
b. Difficult to use
c. Not handy
d. Bad location
e. Less feelings
Concept car
14- Have you ever heard about « concept car » ?
□ Yes □ No (If not, go to question N°20)
15- If yes, where have you seen them?
□ Car show
□ Show room
□ TV
□ Internet
□ Others : specify ..
16- If yes, do you pay attention to concept car interiors?
□ Yes □ No
17- When you see innovations on a concept car, will they have any incidence on your future purchase?
□ Yes □ No
18- If yes, why are you interested in « concept cars »?
□ Because they show the new trends
□ Because it makes you dreaming
□ Because it shows that the automotive industry develops innovations
19- If not, why are you not interested in?
□ Not realistic
□ Never launched
□ Only showed to restricted customers
Launch of a new gearshift
We would like to create a new concept around the automotive gearshift. Our new gearshift will have a specific design and will combined different functions.
20- Do you like this idea?
□ A lot □ A little bit □ why not □ not at all
21- Would you please classify from 1 to 9 the following locations of gearshift? (1 is your favourite location and 9 the less suitable location)
a. Current location :
b. At the back of the steering wheel :
c. Over the steering wheel :
d. In the middle (near your radio):
e. Over the armrest :
f. Over the seat :
g. Via a remote control :
h. Attached to the body :
i. On the pedals :
CONCEPT N°1
Concept revocable gearshift
Like current gearshift but it has got the possibility to be closed on the horizontal axis
22- Would you please classify your motivations for this type of technology from 1 to 6 (1 is your first motivation and 6 your last motivation)
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space:
e. Sport driving feelings :
f. Ergonomics :
23- Would you please classify your obstacles for this type of technology from 1 to 6 (1 is your main obstacle and 6 the less important one)
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
CONCEPT N°2
Concept aircraft gearshift
Like the handbrake of the Renault Megane
24- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful:
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
25- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
CONCEPT N°3
Concept Mouse gearshift
Like a computer mouse, located near the radio
-
+
P
26- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
27- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security
CONCEPT N°4
Concept switch gearshift
Like the key of computer keyboard, located on the armrest
28- Would you please classify your motivations for this type of technology from 1 to 6.
a. Innovative :
b. Easy to use :
c. Playful :
d. Save space :
e. Sport driving feelings :
f. Ergonomics :
29- Would you please classify your obstacles for this type of technology from 1 to 6.
a. Too futurist :
b. Difficult to use :
c. Not handy :
d. Bad location :
e. Less feelings :
f. Dangerous, no security :
Gearshift functions
30- We would like to combine different functions over our new gearshift. Would you classify from 1 to 6 the functions you want to associate? (1 is your favourite function)
Function Start / Stop:
Function Keyless:
Function hand brake:
Function e-drive:
Function indicators :
Function warning:
Others: specify .
Gearshift Design
31- If we ask you to choose the colour of your gearshift, which one would you like? Would you please classify from 1 to 8 yours choices, 1 is your first choice.
Black:
White:
Grey:
Brown:
Red:
Yellow :
Blue :
Translucent :
32- Would you like to personalize your gearshift?
□ Yes □ No
33- If yes, what sort of personalization would you like?
□ Kit of different colours for the above part of the gearshift
□ Kit of different colours for the below part of the gearshift
□ Individual customisation
□ Possibility to change the design of the gearshift
(ex : Smart with a skateboard gearshift)
34- Between the 4 concepts which one would you choose?
□ Revocable gearshift
□ Aircraft gearshift
□ Mouse gearshift
□ Switch gearshift
□ None
Other concepts
35- Imagine a new gearshift (design, location )
Profile :
Sex :
□ Female □ Male
Job :
□ Liberal □ Commercial
□ State employee □ Executive manager □ Employee
□ Workers □ Students □ Unemployed
□ Retired □ Others, specify :
Family Situation :
□ Single □ Married, without children
□ Married, with children □ Divorced
Age :
□ < 25 years old □ Between 26 and 35 □ Between 36 and 45
□ Between 46 and 55 □ Over 56 years old
Thank you for your help! (I hope that my english was not too bad!)
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