Rise Of The Lowly Search Ad - BusinessWeek

Rise Of The Lowly Search Ad (http://news.google.com/news/url?sa=T&ct=us/8-0&fd=R&url=http://www.businessweek.com/magazine/content/06_17/b3981022.htm%3Fchan%3Dinnovation_branding_media%2B centric&cid=1105866177&ei=PjFDRPP3FMb0aJSfjPYL)
BusinessWeek*- 3 hours ago
... They're paying for keywords that have little to do with the product itself, like "platypus" and "possum" in the case of Honda, which is trying to lure Web ...
Resurrection of the Search Ad (http://news.google.com/news/url?sa=T&ct=us/8-1&fd=R&url=http://www.marketingshift.com/2006/04/resurrection-of-search-ad.cfm&cid=1105866177&ei=PjFDRPP3FMb0aJSfjPYL) Marketing Shift.com
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Link To Original Article (http://news.google.com/news/url?sa=T&ct=us/8-0&fd=R&url=http://www.businessweek.com/magazine/content/06_17/b3981022.htm%3Fchan%3Dinnovation_branding_media%2B centric&cid=1105866177&ei=PjFDRPP3FMb0aJSfjPYL)